So many people I talk to want to make money online, or start working from home but they don’t know where to even begin. I just wanted to write a quick blog post that will hopefully point you in the right direction.
When I first started wanting to be in business for myself, it was right before my wife and I got married back in 2002. We were buying our first house and our Mortgage Lender gave me a copy of the book “Rich Dad, Poor Dad” by Robert Kiyosaki. If you haven’t already read it, I’d highly recoommend that you do.
Anyways this book totally changed the way I thought about having a “J-O-B” (Just Over Broke) vs having your own business. After reading that book I got interested in real estate investing and started buying as many books and courses I could on the subject. I also read as much information as I could find online during all my free time. It wasn’t long before I was an expert on almost all subject matters of real estate.
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When I was 24 my wife and I started investing in rental properties and started building our “real estate empire”! At least that is what I thought we were doing. What I found out was that being a Landlord wasn’t all that it was hyped up to be. I hated having hundreds of thousands of dollars in mortgage debt, I hated dealing with deadbeat tenants, maintenance calls, and the constant worry about something breaking or the tenants not paying their rent. We eventually decided to unload all our rental properties at a loss and move on.
Now some people may look at that situation and think it was just a big waste of time and money…but I look at it as an investment in my education. Which brings me to my first point.
Invest In Yourself and Your Education
Yes its true that our real estate business did not turn out the way I had hoped, I cannot put a value on the lessons I learned as well as all the skills I acquired throughout the process. If you want to be success working online, or working from home running your own home business you’re going to need to start investing into your education and learning some skills that all business owners need to acquire.
One of the biggest parts of running a real estate busienss is having an inventory of houses to purchase. The best way to do that is through marketing to find motivated sellers. While running my real estate business I learned dozens of ways to market my business and these skills can be used to market any business or service.
What I became really good at, and found out I really enjoy was developing websites and getting them ranked on Google and other search engines for specific search terms. This way when a seller looks up “how to sell a house in Philadelphia” my website would come up and they would call me first!
Well I found out I enjoyed this so much more I started learning more about Internet and Affiliate marketing. What I found was I could take my new skills and create different small websites, get them ranking in Google for specific search terms, and then have different products available on my websites for people to purchase.
This was a lot more fun then dealing with deadbeat tenants, and maintenance calls all the time!
The more I invested into myself, my education, and my training, the more money I was able to create online. See the more knowledge and skills you have in a specific area, the more value you can provide to others, which increases your income at the same time. Here is a tip…if you want to increase your income at your job or any business learn how you can serve more people and provide more value to them!!
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Sorry…back to our original topic. Education. If you want to work from home and make money online you’re going to need to master certain skills. Mostly you need to learn about marketing online to get traffic/visitors to your website or offer. There is a lot of informaiton online that you can find to start learning about affiliate/internet marketing. There is a lot of free information you can find, but I’d also recommend investing in a couple courses that will speed up your learning curve so you can get started making money sooner.
If you learn these 3 basic skills you’ll have an unlimited amount of ways to make money online…
- Create Traffic To Your Website Or Offer
- Capture Leads
- Convert Those Leads Into Sales
Again these skills can be applied to any business, product, or service. It will be well worth your time to learn them.
Deciding What To Promote
Once you have started investing in your education and learning the skills of creating traffic, and capturing leads you’ll want to decide what you want to promote or sell. Do you want to sell physical products online through your own E-Commerce store? Do you want to write product reviews and sell Amazon products as an affiliate and get paid a commission off each sale? Maybe you want to start a niche blog about health and fitness and sell fitness products on your site.
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There are countless ways to make money online once you start learning about how things work online. You just have to figure out which one fits your personality most, and what you would be most interested in. My recommendation to start would be some type of affililiate marketing since its usually the easiest, and quickest to get started with.
Affiliate marketing is basically just promoting someone elses product for commissions. Its a win/win for both you the affiliate, and the merchant/vendor who developed the product. You get to earn commissions on a product you didn’t have to develop yourself, and the product create has many affiliates promoting and sell their products for them. They are more then happy to pay out the majority of the commission to their affiliates.
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Getting Traffic/Visitors To Your Offer
Now that you have learned the basics of marketing online, you have decided what kind of product or service you want to promote you’re going to need to start getting traffic/visitors to your offer. Making money online comes down to this simple formula….
Traffic/Visitors + Products or Services = Money
When working online or from home its your responsibility to match up targeted people with products or services they would be interested in. And that’s where the money is made. Now there are tons of different ways to get people to see your products or services. I’m only going to touch on a few here.
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YouTube Videos – YouTube is a great way to start getting your information out there and in front of people. It’s free to setup a YouTube account and you can start doing videos about your products or services to start attracting people who are interested in what you have to offer.
Blog/Website – Having your own blog/website is another great way to start generating traffic for your offers. You can write articles on various topics that relate to your product or service, and the more content you create and post on your blog the more potential visitors you will attract. Think of your blog as your store front. Just like a traditional brink and mortar business has a storefront where people come to purchase things, your blog is your online storefront. Its your online real estate that people will visit because of the valuable informaiton you put out.
Facebook – Facebook is another awesome and free way to get visitors to your offer. You can use your own personal account to connect with other people who would be interested in your products or services, or you can create your own Fanpage that is geared to your target market. I love Facebook and I have used it mainly to build up my current business online.
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There are many other ways to start marketing your business but I would start with these first as they are FREE or very low cost.
Take Massive Action
You have your basic marketing skills down, you have something to promote, now its up to you to take daily MASSIVE ACTION. What I mean is you have to do something every day to build your business. There are so many people who fall for these “get-rich-quick schemes” and it gives our industry a bad name. Remember anything worth having takes hard work and dedication. Rome wasn’t built in a day…and neither will your business be built over night.
What you want to do is build up momentum and get your business growing. Its kind of like a snowball affect rolling down hill. In the beginning you start with a small snowball and its more difficult to get moving. As it gets bigger and you start to get momentum it starts rolling down hill and eventually requires little intervention from you. That’s the goal of any business….get maximum leverage so you have more free time to do the things you love!
Anyways I hope you found this post valuable. My goal is to help educate and inspire people to start taking control of their lives and realize there are plenty of ways to earn a living other then working a traditional job the rest of their life. If you’d like to work with me directly so we can build our dreams together CLICK HERE.
To Living On Purpose,