Hey thanks for checking out this blog post.
In this FREE TRAINING blog I’m going to show you how you can automate the selling and recruiting into your primary MLM or Network marketing business.
If you’re reading this right now then I’m sure you’re probably looking for a way that you can free up your time, and still grow your business without having to continue bugging all your friends and family.
I’m sure you probably already know that you NEED your own Website/Blog if you want to go big with building and promoting your Business.
Let’s face it. Everyone is online these days and that is where YOUR customers and future business reps are too!
Here’s the thing…..
You can have the best product or service, and the best compensation plan out there…..
But if nobody knows about your business or you’re talking with the wrong prospects you’re just wasting your time.
Have You Burned Your Bridges?
I’m sure you can relate to the friends and family process.
Your Facebook list is probably tapped out, your friends and family stopped taking your calls, and it seems most people you talk to aren’t interested in your product or what you have to offer.
I remember when I first got into direct sales….
The first thing I was taught was to write a list of 100 people I know. These were my closest friends and family. The idea of calling each one of them and trying to sell them something just made me feel sick to my stomach.
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This kind of marketing can really annoy others and ruin some close relationships.
I knew immediately this wasn’t the way I wanted to build my business. After having one uncomfortable “training” meeting with my parents….I decided to quit.
Bugging my friends and family just wasn’t an option for me. I wasn’t going to do it….not happening.
It wasn’t until a few years later when I started learning about the power of internet marketing that I decided to get back into direct sales and affiliate marketing.
Getting Your Name And Business Out There
Now most MLM and Network Marketing business promoters are going to be taught the same old marketing methods. Write list of all the people you know, start making phone calls, start doing home parties, bug your friends and family, etc.
This is great for you because you have the opportunity to stand out from all the other reps out there! People will be able to get to know YOU and learn more about your products and services BEFORE they run for the hills thinking you’re just another MLM crazy promoter.
How Do You Do That?
Easy. I’m going to break it down for you step-by-step so you know EXACTLY what you need to do to start attracting quality customers and quality reps into your business.
Step 1 – Start a Blog!
If you’re not tech savvy don’t panic. Lol. It’s a lot easier then you think.
You don’t actually need any technical skills or complicated software tools to successfully market your business online using a blog.
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You just need an easy to use blogging platform that removes all the guesswork and technical road blocks most people run into when trying to setup their own blog.
TIP: Don’t use FREE blogging platforms like Blogger. All this does is say….”This promoter is too cheap to invest into their business and get a real blog, they must not be having any success with their business.”
Would YOU want to join a person who came off as being unsuccessful or struggling? No, I didn’t think so. Most people wouldn’t unless they were joining a close personal friend or family member as a favor.
How To Promote Your Business With Your Own Blog
1. Getting Customers!
As with any network marketing business you need to be attracting customers as well as promoters to help continue to grow your business.
Getting customers from your blog is easy.
Just think about what kind of information your customers would be searching for online. For example purposes, I’m just going to pretend that you’re in the coffee niche. But you can relate this to any niche your business is serving. Just get in the mindset of your customer.
If you are in the coffee niche they are probably searching for terms such as “healthy coffee”, “buy organic coffee”, etc.
Or they are hanging out in Facebook groups and online forums for Dieters, Coffee Lovers, Health Enthusiasts, etc. Or even at your local gym or coffee shop.
So you actually have a couple ways to target your customers with a blog. The great thing is ONE blog post can serve multiple purposes.
If you’re using a well optimized blog (like the one I use), you can simply write a blog post about the exact information people are searching for such as “where to buy organic coffee”. You can add customer photos, add testimonials, share your story about using the products, and any other info you’ve learned since joining the company.
This builds trust with your readers and they are then more likely to buy from you!
Once you have a visitor on your website and provided them with valuable content about what they are searching for….the next most important step is to have a CALL TO ACTION!
This is where you tell people to take the desired action you are looking for. Normally, this would be a sentence at the bottom of your post that may say “Click here to buy the best [insert your product info here]” and then link it to your company sales page.
You can also link your pictures so that when someone clicks on them it will take them to your sales page.
What I find to work better then sending people directly to your company sales page is to capture their email address by sending them to some type of FREE offer. This is done on what’s known as a “lead capture page”. (We’ll cover this in Step 2.)
Once you have published your blog post you’ll want to share your content. You can do this by posting it on your Facebook wall, sharing it Facebook groups that relate to your target market, share it on Twitter, post it in online forums, etc.
The more content you create and share, the more people that will get to know you and trust you. You’ll set yourself apart from all the reps in your company who are still bugging their friends and family, and you’ll become the Expert in your niche.
You do this by always providing high valuable content your customers are searching for.
2. Getting Distributors/REPS
This will be very similar to marketing and acquiring new customers. The only difference with marketing for new distributors is that you’ll want to think about the type of person who would want to become a distributor.
These are people who may be searching online for “work from home opportunities”, “make money online”, “start my own business”, etc.
They’ll probably be hanging out in Facebook groups and forums that are related to “Working From Home”, “Network Marketing”, “MLM Companies”, etc.
Now, when you write your blog posts, you’ll want to write content that will speak to these types of people. Once you have your content and your call to action in your blog post, you will want to share it on your Facebook wall, and in Facebook groups and forums where people looking to make extra money would be hanging out.
This is how, with the same blog, you can target BOTH new customers and new distributors for your business!
Step 2: Capturing Leads From Your Blog
Now that you know how to start attracting the right people to see your blog and
your offer….it’s extremely important that you have a way to capture the person’s contact information.
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Think about it.
Most people do NOT buy the first time they have seen something. Studies have shown that it takes at least 7-10 exposures to your business before they make a buying decision.
So if you don’t have a way to capture people’s information on your website/blog, you’re leaving most of your commissions on table.
How do we fix that?
Introducing the capture page, or lead capture page. However you’d like to say it.
What is a capture page?
It’s simply a web page or web form where a person enters their contact information in exchange for some FREE information or some type of offer. (See below for an example)
As you can see in the above example it typically includes a Headline, Sub-Headline, Bullet-ed Features about your products or services, and a form where visitors can enter their Name, Email, and Phone Number.
This gives you all the info you need to follow up with your prospect. And of course, you want a way to do this automatically so you have more free time.
After all that’s why you got into business right? To have more free time?
So we have our blog set up, we’re attracting visitors, and now capturing leads.
How do we automate the follow up process??
Simple! Use an email auto-responder!
Which leads us to our next step of automating your business.
Step 3: Automate with an Auto-Responder
If you’re wondering what an email auto-responder is, don’t worry.
Before I got into internet marketing I didn’t know what one was either.
An email auto-responder is a tool that connects to your capture page, and allows you to build your list of leads.
Every time someone enters their information on your capture page, their info gets added to your email auto-responder.
It’s almost like having a a database of all your leads.
Remember the money is in your list!
Your list is your business and where you will make the majority of your money from.
The great thing about having an email auto-responder is that it frees up your time to do other things.
You can setup a series of emails to be sent out automatically after a person opts-in to your capture page.
So maybe you write up a nice 7 part email series introducing yourself, your company, and your products and services to your new prospect. (Remember it takes 7-10 touches before a person makes a buying decision!)
You are building trust, developing report, and automating your business all at the same time!
How COOL is that??
Once you have your leads added to your list (email auto responder) you can email them however often you want to stay connected with them and keep them up to date about your business.
You can even email them links to your blog posts!
Talk about bringing everything full circle.
See how simple it is to automate your business?
It’s as simple as 1-2-3.
I guess at this point you’re probably a little overwhelmed and wondering where to even get all these tools or how much it will all cost.
Let’s break down everything you’ll need to automate your business online.
1. Domain Name ($15/Year)
2. Web Hosting ($10-$25/month)
3. Capture Pages ($35-$40/month)
4. Email AutoResponder ($30-$65/month)
As you can see if you were to buy all the above services separately you’ll be easily spending $100/month or more for all the tools you need to promote your business online.
Don’t get discouraged.
I’m going to share with you a way you can save as much as 75% on all the same tools listed above.
How does that sound?
I thought you would like that.
You know how you can save money with insurance companies when you bundle all your services with one company?
So you get your homeowners insurance, life insurance, auto insurance all with the same company, and in return they give you a discount because they are getting all your business.
Well I found a company that took that same concept and applied it to marketing tools for entrepreneurs and business owners just like you.
You can get access to all the same tools listed above for a small one-time fee and just $25/month maintenance.
That’s right all the same tools you’d be paying over $100/month for…and it’s going to be 75% off what you would pay if you tried to get all the same tools separately.
You’re probably wondering by now what this company is called.
The company I’m referring to is Ingreso Cybernetico.
It’s a Latin American based company that provides valuable tools worldwide.
They are really taking off in the Latin American community and are now exploding into the US market place.
So what services are included when you purchase your tools through Ingreso?
You get everything listed below for as low as $50 one time, and then $25/month maintenance cost.
- Professional Web Hosting
- Email Auto Responder
- Online Cloud Storage Backup
- Domain Names
- Language Institute (Learn to speak English or Spanish)
- Lead Capture Page Creator
- Digital Products (For free giveaways or resell)
- Marketing Training and Weekly Webinars
As you can see by bundling all the services you would need to marketing your business online not only will you be saving up to 75% off the costs, but you’re getting MORE services for a better price.
You’ll also get step-by-step training videos on how to get everything setup and build your own sales funnel to send your prospects to!
This really is the definition of a “business in a box”.
Bonus Training: Building Residual Income With Your Blog
So now that you know why it’s so important to be marketing your business with your own blog, capture pages, and email autoresponder…how would you like to know how you can also start earning some extra residual income as well?
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Everyone would like some extra income right?
This is the most misunderstood and most powerful way to use your blog and tools to build your MLM or Network Marketing business.
You see the top leaders in your company or any company for that matter are doing one of two things.
They are either selling their results (ie..I made $xyz with this Company and you can do the same), OR they are paying for advertising.
You can get a great start building your business without a lot of out of pocket expenses simply by using social networks and using your blog to provide people with valuable content they are looking for.
At the same time your goal should be to start getting income coming in quickly and start using some of that to invest back into your business in the form of paid advertising.
You can really grow your business fast and earn a significant income if you can expand your reach and get your information in front of more people.
A blog and marketing tool suite is a great way to earn income online because if you have a lower priced front end offer on your blog that is related to your target market you can get them to become a customer with a low price, high value product.
Once you have earned a customer they are 100x more likely to buy from you again!!
They will trust you and know that what you provide is high quality and they will view themselves as a customer of yours.
When they have decided to buy from you once they will usually continue to do so as long as you continue to offer and provide them a lot of value.
So if you’re trying to get new distributors for your business, but you’re afraid they may balk at the high ticket price to get started….then offer them something they can join you in that is very high value but with a low entry price (such as a $50 marketing tool suite).
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You’ll be able to earn some residual income from those people who don’t join your primary business but decide to pick up the valuable marketing system and tools you offered them for just $25/month.
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You can also show your team the value of the tools and how you’re using them to build your business online automatically.
Duplication from your team is the key to success right??
Well wouldn’t it be easier for them if you gave them the RIGHT tools to be successful?
This will allow you to earn extra income that you can invest back into your marketing to grow your business even more!
This also establishes you as their leader/mentor and makes your customers much more likely to join you in your primary business after they received some of your marketing materials.
That is some powerful info isn’t it??
Cheat Sheet For Automating Your Business Online
1. Get new customers by writing blog posts about the benefits of your products and services.
2. Get new distributors by writing blog posts about “making extra money from home” and providing your business opportunity as the best option to do that.
3. Once you have attracted the right people to your blog, who want what you have to offer, capture their contact info with a capture page
4. Follow up with your leads/prospects using an email auto-responder to automate the process.
5. Create a residual income by selling a low cost, high value product on your blog that will help you grow your marketing budget AND create loyal customer relationship with your leads.
Understanding The Online Sales Funnel
If you really want to learn how to automate your business online it’s important to understand how the online sales funnel works.
I put together this short video that will give you a good high level visual overview of the entire process.
As you can see once you have your blog, capture page, and follow up emails setup your job is very simple.
Just work to get people to visit your blog and capture page and let your online sales funnel do all the selling and telling for you.
This is the best way to build trust, and automate your business.
Hopefully this post helps give you an idea of ways to free up your time and build your business while having a life.
If you want to leverage these powerful tools to start generating leads for your business click below to get started.
P.S. – If you want to connect with me feel free to add me on Facebook